Gad Tan

Hello there, my name is Gad. I design and build (mostly) websites. The majority of my craft centres around design and strategy. My background is a combination of advertising, animation, and art direction in digital media. I helped found and currently work at Pettycache, making user experiences more engaging, pleasurable, and valuable for our clients.

Well, that's the short version. Here's a longer version if you're looking for that kind of thing. You can also head over to the blog, if you're keen to find out what I've been up to lately, or read the drivel I've written—here are a couple of random articles from the archive:

TDS Workshop 4: UX Matters

If you’re here, you were probably at my workshop held in collaboration with the National Arts Council, NOISE Singapore, and The Design Society on User Experience (UX). Th...

Interview with HAYSTAKT

A couple of months ago Joel Leong from HAYSTAKT interviewed me about the conceptual, design, and philosophical ideas that drove the development of the State of Buildings project. ...