Gad Tan

Hello there, my name is Gad. I design and build (mostly) websites. The majority of my craft centres around design and strategy. My background is a combination of advertising, animation, and art direction in digital media. I helped found and currently work at Pettycache, making user experiences more engaging, pleasurable, and valuable for our clients.

Well, that's the short version. Here's a longer version if you're looking for that kind of thing. You can also head over to the blog, if you're keen to find out what I've been up to lately, or read the drivel I've written—here are a couple of random articles from the archive:

Interview with HAYSTAKT

A couple of months ago Joel Leong from HAYSTAKT interviewed me about the conceptual, design, and philosophical ideas that drove the development of the State of Buildings project. ... FORK4

I presented the State of Buildings, one of my side projects, at's FORK session—a sharing of neat side-projects; particularly ones that make our world a li...