Gad Tan

Hello there, my name is Gad. I design and build (mostly) websites. The majority of my craft centres around design and strategy. My background is a combination of advertising, animation, and art direction in digital media. I helped found and currently work at Pettycache, making user experiences more engaging, pleasurable, and valuable for our clients.

Well, that's the short version. Here's a longer version if you're looking for that kind of thing. You can also head over to the blog, if you're keen to find out what I've been up to lately, or read the drivel I've written—here are a couple of random articles from the archive:

An Inconvenient Question

Update: This article was originally published on 23 September 2015 and updated on 5 May 2017. As of 16 January 2017, it turns out that the "AI" portion of thegrid isn't really &...

TDS Workshop 4: UX Matters

If you’re here, you were probably at my workshop held in collaboration with the National Arts Council, NOISE Singapore, and The Design Society on User Experience (UX). Th...