Update: This article was originally published on 23 September 2015 and updated on 5 May 2017. As of 16 January 2017, it turns out that the "AI" portion of thegrid isn't really &... →
An Inconvenient Question
September 23rd, 2015
Hello there, my name is Gad. The majority of my craft is centred around design and creative strategy. My background is a combination of advertising, animation, and art direction in digital media. I founded the studio Pettycache, making user experiences more engaging, pleasurable, and meaningful on the web for almost two decades. I am currently the Creative Director at Paper Rex, one of the best esports teams in the world.
Well, that's the short version. Here's a longer version if you're looking for that kind of thing. You can also head over to the blog, if you're keen to find out what I've been up to lately, or read the drivel I've written—here are a couple of random articles from the archive:
An Introduction to Interactive Media
It's hard to imagine how insightful sitting in front of a class talking and typing code can get. But teaching at NAFA has been incredibly refreshing both for ... →
April 24th, 2018